How to Craft an Effective News Release That Stands Out
A great news release can do more than just get you press coverage. It can also help you build relationships with journalists by providing them with information to write about and share with their readers. You might think that creating an effective news release is easy, but it's actually a lot more complicated than just writing a good headline and making sure it's formatted correctly. In this article, we'll go over how to craft an effective release that stands out from the crowd.
Write an attention-grabbing headline.
Your headline should be specific, clear and concise. It should also be accurate.
The headline is what will grab the reader's attention—and keep their interest throughout their reading journey—so make sure it's enticing!
Create a strong opening.
The opening of your newswire press release should grab the reader's attention. It should be clear, concise and easy to read. You want to start with a quote from an expert who can help explain what you're reporting on in more detail. You can also use numbers or statistics if they are relevant to the problem or opportunity being reported on in your story.
In addition to including quotes from experts, consider adding graphs and charts that demonstrate how bad things are at the moment compared with past trends; this helps readers see how dire this situation is (and why it needs urgent action).
Format it right.
A professional news wires is clear, concise and easy to read. Here are some tips on getting it right:
Use a template that includes the following elements: name of publication (or website), headline, dateline (day/month/year), body text and contact information. The format should be consistent across all your releases so you can easily create one if needed later in the future.
Use a professional font such as Times New Roman for headlines and body text; use 11-point for headlines and 12-point for body text; use 12-point font size throughout announcement because most people will read from left to right (and not up or down). If possible, try not using italics at all because they can be hard on the eyes when reading long pieces of copy over time!
Keep it short and sweet.
24-7 press release should be short, sweet and to the point. If you need more than one page to explain your news, break it up into sections and use bullet points for each section. Keep sentences short and make sure that each sentence builds on the previous one in order to keep things clear for readers.
Include your contact information.
Include your contact information, including your company website and social media links.
Add a photo of yourself or the team that wrote the news release.
Use real quotes.
When you're crafting your news release, keep these tips in mind:
Use real quotes from experts and/or the company. If you want to include quotes from someone who has worked on this type of project before, or if your company president has said something interesting about their experience in this industry, use their words!
Be careful with what you choose as a source. If you've done research on why people are getting pregnant later than they used to (and we all know how much fun that can be), then by all means use that information! But don't expect everyone else at your publication will appreciate being told how many babies were born last year in New York City alone—unless it's relevant somehow...
Add a boilerplate.
A boilerplate is a short statement that appears at the end of your pr business. It's a good idea to include one in every news release, but you don't need to make it lengthy or complicated. Don't use it as an opportunity to sell your product or service; instead, keep it brief and sweet.
For example:
"We are pleased about our recent partnership with ABC News."
Your press releases should be consistent and well formatted
You should always keep your press releases consistent and well formatted. This is especially important if you're looking to attract the attention of journalists who have a lot of content on their plate, or if you're working with a large publication that has a style guide for its reporters. In addition, it's useful to use a template when creating your own news releases so they can be used by multiple people in different departments at once.
If you're reusing an existing template (like those provided by Google News), then make sure all the text is italicized and in sentence case (for example: "The new feature will allow customers" instead of "the new feature will allow customers"). If you're using something like Microsoft Word specifically created for press releases (like Press Release Central), make sure that any numbers are surrounded by quotation marks ("$6 million").
Conclusion
You can use these tips to create an issue press release that will get results for your company. The key is to be consistent, clear and concise in your writing style.
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